Oxford Instruments Plasma Technology restructures for the future

Oxford Instruments Plasma Technology, a leading provider of plasma etch and deposition systems, has announced a restructuring that will sharpen the focus on its main target customer groups, and build on the Company’s existing strengths in its markets.

Effective April 1st 2013, the Company has been redefined into three discrete Business Groups, made up of multi-disciplined teams which will be directly aligned to the needs of its customers. The Groups will encompass product management, technical review and sales support, product and process configuration and development, backed by the Company’s excellent sales and customer support teams worldwide.

“We are confident that our decision to reshape the Company will result in even better effectiveness, innovation and customer experience. Our customers are the key to Oxford Instruments Plasma Technology’s success, and we are sure that this structural change will enhance our customers’ experience through the increased focus our teams will bring to bear on their areas of expertise,” comments Dan Ayres, Managing Director at Oxford Instruments Plasma Technology, “Our business has trebled in size since 2006, and building on the success of recent years, we are creating a structure and environment aligned with our strategy that supports our further growth.”

Dan Ayres, Managing Director at Oxford Instruments

Dan Ayres continues, “It is important that we respond to the needs of our customers, by better aligning ourselves to the markets we address, to ensure maximum product performance. In today’s demanding markets, we have taken the opportunity at the start of our financial year to restructure and focus on this challenge. This, together with the confidence that our strategy and investment in product and process will drive further expansion in the near future, will enable our business to grow both efficiently and profitably.”